For its
diversity in culture, religion and beliefs, Asia has been a melting pot of
different ethnicities and individual personalities. The languages, likes and traditions
are all different in every country. This may be the reason why western nations
tend to invest in the different potentials the continent exudes.
According
to the Asia Construction Outlook 2014 survey, the prospect for both the size
and the growth of Asian Construction market remains positive with 92%
respondents in agreement. It is expected that the market will continue growing
healthier for 50% for the remainder of the year.
The survey results in AECOM
2014 indicates that Indonesia, Malaysia, Japan and Thailand stand out as
countries which respondents expect to become increasingly attractive to foreign
suppliers of construction service. However, comparing to the 2014 survey
results with those from the 2013 survey indicate that respondent’s views have
become more pessimistic regarding long-term market attractiveness in Singapore
and India.
Indonesia’s construction industry has performed well during the review
period, driven by strong economic activity and high levels of investment. The country, along with Malaysia is said to
be the forefront of market growth in the region for the next 12 months. Its neighboring countries have felt the
pressure and are now expanding their ventures as well in lieu of the title.
Multinationals
have been increasing their footprint in Asia for years as they have moved from
selling into the region to also investing. Asian companies are also being
competitive threats outside the region as well, as they set their site on the
global dominance.
It is
never easy to set foot into a developing nation. Aside from the competition
that may arise against local businesses, there are also competitors among
fellow foreigners. Singapore, tagged as the most expensive city in the world
has plans to further expand their capability. The government even allotted
S$450 million dollars to construction alone.
Exploring
other potentials and competing with western countries, Singapore has also
established their brand to other Asian countries. Many companies like Cedar
Capital Group which sells and rents capital equipment, employed agents to
Tokyo, Japan and Seoul South Korea to study their strategies and learn their
business.